Guides

The numbers behind an Amazon business

Short, honest explainers of the math that decides whether a product makes money — no fluff, no fake screenshots, just the mechanics and how to act on them.

Amazon FBA fees, explained

Referral fees and the $0.30 minimum, fulfillment fees by size tier, dimensional weight, and storage — how each one works and where it quietly kills margin.

6 min read

How to calculate your true Amazon profit

The full deduction chain from a sale to your bank — fees, COGS, PPC and refunds — and why you must track net profit per SKU, not per account.

6 min read

Break-even ACoS, explained

The one PPC number that decides whether an ad makes or loses money — plus what ACoS, target ACoS and TACoS mean and how to bid around them.

5 min read

Restock planning without the guesswork

The true cost of a stockout, why overstock is a silent tax, and how to compute a reorder point and safety stock from real velocity and lead time.

6 min read

Amazon keyword research that finds terms you can win

Discovery, reverse-ASIN and gap analysis — how Amazon search works and how to pick relevant, winnable terms instead of chasing raw search volume.

6 min read

FBA size tiers: the cheapest fee cut you can make

Your size tier sets your fulfillment fee, and it's decided by a few inches and ounces. How the tiers work and how trimming packaging pays back on every unit.

5 min read

The money Amazon owes you — and how to get it

The FBA reimbursement case types you can claim, why the filing window is the whole game, and how to find and recover what Amazon's mistakes cost you.

5 min read

Expanding to Amazon UK & EU without a nasty surprise

Why international isn't just translation — how VAT reshapes tax-inclusive pricing, why FX and export costs matter, and how to compare marketplaces on real net profit.

6 min read

More guides on profit, PPC and inventory are on the way.

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